Market a Company

Category: Marketing · Difficulty: High · Tags: positioning · research · content

What it does

Build a research-backed go-to-market plan for a company. Analyze competitors, mine customer voice, derive positioning, pick channels, produce launch assets, and track execution. This skill is the upstream companion to ad-campaigns — market-company builds the strategy, ad-campaigns executes the paid distribution.

Steps

#	Step	What happens
0	Define the subject + question	Day-1 only. Captures what company / product you’re marketing and what specific question needs answering (launch plan, repositioning, channel expansion, etc.).
1	Competitor research	Live analysis of 5–10 competitors: positioning, pricing, messaging, channels, customer reviews. Pulled from websites, G2, Reddit.
2	Customer voice research	Mines Reddit threads, G2 reviews, YouTube comments, Twitter/X for how real buyers describe the problem in their own words.
3	Positioning + messaging	Derives a position statement + 3 message pillars + a tagline. Each is tested against competitor positioning to ensure differentiation.
4	Channel strategy	Picks 2–3 primary channels based on where the ICP actually hangs out (not where marketing orthodoxy says to be).
5	Build content plan	4–8 weeks of content mapped to channels. Each piece has angle, format, target keyword, success metric.
6	Produce assets	Drafts first batch of content (blog posts, landing page copy, email sequences, ad creatives) ready for hand-off to ad-campaigns or a content skill.
7	Launch tracking + end of day	Sets up the measurement scaffolding — UTMs, dashboards, weekly review cadence.

Guardrails

Live research only — competitive positioning and customer voice shift weekly. Training data is stale by definition.
Differentiation check — the positioning statement must pass a side-by-side test against the top 3 competitors. If all four sound the same, the skill returns to positioning before producing any assets.
Handoff-ready outputs — assets are produced in formats ad-campaigns and the content-creator node can consume directly, not as sketches.

How to invoke from Claude Desktop


do("Market a company: we're launching Acme Inventory, a tool for
    SMB retailers tracking SKUs across physical + online. 10-week
    go-to-market plan targeting US retailers with 50-500 SKUs.")

Or:

“Market-company for our Q2 launch. We shifted positioning from ‘workflow tool’ to ‘infrastructure’. Redo the plan around that.”

Artifacts produced

marketing-plan.xlsx — competitors, customer-voice, positioning, channels, content-plan, assets, tracking sheets.
First batch of content assets (blog drafts, landing copy, ad creatives) in artifacts/content/.
Positioning brief as a one-pager PDF.

Full source

cto-gui-libvirt-backend/app/services/agent_skills/market-company.md.